Ten themed images: Choosing an Audience

Having experimented with fallen bark and leaves, interior shots of products and exterior shots of products, I have finally settled on a process of coffee roasting for my ten themed images.  This is for a course in Photography and Social Media I am completing.

One reason for a coffee roasting theme is my partner is a specialty coffee roaster. When I meet new people, the subject turns to what he does for a living at some point. It never ceases to amaze me that many people don’t realise coffee is an agricultural crop, nor that it comes from a berry and must be processed and roasted before it can be ground and extracted.

While I don’t profess to be an expert, I am around specialty grade coffee a lot by association. Simply by being present, the basic process of coffee roasting is familiar to me.  In answering the curious questions from new friends and colleagues, I often find myself explaining in some detail how coffee is roasted.  Usually the explanations are met with fascination. So it seems to have potential as a theme which can sustain ten images.

Also, I find it irritating to see magazine photographs of roasted coffee beans in hessian sacks because exposure to oxygen can make coffee beans stale in as little as ten minutes. Freshly roasted coffee must be kept in airtight containers to keep it fresh. Hessian sacks contain green coffee beans ready to roast, and that is how they arrive in Australia from various destinations around the world.

Potentially, the theme has appeal to both coffee coffee connoisseurs and the general public alike… and next time I find myself explaining how coffee is roasted, I will have some photographs to show as well.

Here are a few of my test shots.  I will post the final ten photographs tomorrow.

Green coffee beans in a hessian sack, awaiting roasting.
coffee-roaster-with bean-probe
Checking the colour of the beans during a roast using the bean probe.
Roasted coffee beans in the cooling tray of the coffee roaster.

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