It’s one thing to take a good photograph and use it to create a unique product. Once it’s done, how do you market these products?
For the second project in my Photography and Social Media course, I need to submit ten themed photographs which create a narrative. I thought I might experiment with products and branding for my Musing Meanders website and series of online shops. While I have dabbled my toe in the water here and there with advertising and promoting the sites, I haven’t yet tried to develop a real brand identity beyond having a logo.
In my first series of photographs, I thought I would try placing products inside, as if they are in use and I have literally got up and walked away for a few minutes. Of course, when I walked away, my cats walked in to see what on earth I was doing. A studio pouch I was using to house a Android tablet quickly became a cat pillow. I suppose I could have turned the themed series into a comic look at cat behaviour, but I decided against that, attempting to regain some control over the display.
While I liked some of the photographs, I came to the conclusion that this theme would not be strong enough for the assessment criteria. Among other reasons, I realised that how I used the studio pouch would not necessarily be how potential buyers might use it. To vary the setting would require access to spaces in other homes, offices and cafes. I decided to try a different approach in the next shoot.
Here are some shots from that first session.